“Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all,” he says. In our information-saturated age, business leaders “won’t be heard unless they’re telling stories,” says Nick Morgan, author of Power Cuesand president and founder of Public Words, a communications consulting firm.
It’s an essential skill, but what makes a compelling story in a business context? And how can you improve your ability to tell stories that persuade?
We tell stories to our coworkers and peers all the time - to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges.
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